selected projects

Vogue International
Brand storytelling for Vogue International, the core of Vogue‘s collective digital voice.

Condé Nast
Mission and vision statements for the publisher of Vogue, GQ, Vanity Fair, AD and more.

The FA
Film scripts and a manifesto for the home of British football.

Ecommerce copy editing for MADE.

Wales Bonner
Brand story and mission, vision and values consultancy.

Advertorial work for this legendary British department store.

Brand story, tone of voice, tagline and ecommerce copy for this cult jewellery brand.

Tony Riddle
Brand story consultancy for wellness thought-leader and natural lifestyle coach Tony Riddle.

Out of the Valley
Brand storytelling for this maker of luxury cabins, interiors and furniture.

Andrew Martin International
Brochure editing and copywriting for this upscale interior design house.

Form Nutrition
Brand positioning and media strategy consultancy for this rising plant-based nutrition brand.

British Airways
Multi-channel content initiative based on a column Flo launched in Time Out London.

Simply Healing Detox Retreat
Creative consultancy for this wellness sanctuary, voted Best Detox Retreat in the UK by Vogue. 

Read client testimonials here. For detailed portfolio samples, please contact Flo.