As a consultant and senior copywriter with a background in journalism for some of the world’s most prestigious publications, Flo Wales Bonner helps luxury and lifestyle brands tell spectacular stories across multiple platforms. Here are some recent projects.  

“Flo is an all-round exciting writer”

read testimonials here

clients & projects

Vogue International
Brand storytelling for Vogue International, the core of Vogue‘s collective digital voice.

Condé Nast
Mission and vision statements for the publisher of Vogue, GQ, Vanity Fair, AD and more.

The FA
A manifesto and brand film script for the world-famous British sporting institution.

Wales Bonner
Communications consultancy across ecommerce, editorial and branded content.

Advertorial work for this legendary British department store.

Ecommerce editing and copywriting for MADE.

Brand story, tagline and ecommerce copy for this cult jewellery brand.

Andrew Martin International
Brochure editing and copywriting for this upscale interior design house.

Form Nutrition
Brand positioning and media strategy consultancy for this rising plant-based nutrition brand.

British Airways
Multi-channel content initiative based on a column Flo launched in Time Out London.

Simply Healing Detox Retreat
Creative consultancy for this wellness sanctuary, voted Best Detox Retreat in the UK by Vogue. 

Read client testimonials here.