As a copywriter, I create sparkling multi-platform content tailored to reflect the unique voices of the luxury and lifestyle brands I work with. I also provide creative consultancy services to companies looking to polish their communications with the guidance of an established journalist – whether it’s defining tone of voice or helping share their story with the world. 

“Flo is an all-round exciting writer”

read my testimonials here

clients & projects

Vogue International
Brand storytelling for Vogue International, the core of Vogue‘s collective digital voice.

Condé Nast International
Brand storytelling for the publisher of Vogue, GQ, Vanity Fair, AD and more.

Daphine
Brand consultancy, brand story, tagline and web copy for this emerging jewellery brand.

MADE.COM
Copywriting and editing for MADE.

Browns
Advertorial work for this legendary British department store.

Wales Bonner
Communications consultancy for Wales Bonner across editorial and branded content.

Andrew Martin International
Copywriting and brochure editing for this upscale interior design house.

Form Nutrition
Brand positioning and media strategy consultancy for this rising plant-based nutrition brand.

British Airways
Multi-channel content initiative based on a column I dreamed up for Time Out London.

Simply Healing Detox Retreat
Creative consultancy for Simply Healing, voted Best Detox Retreat in the UK by Vogue. 

Read some of my client testimonials here.