As a senior copywriter, I create sparkling multi-platform content tailored to reflect the unique voices of the luxury and lifestyle brands I work with. I am also a consultant for companies and organisations looking to polish their communications with the guidance of an established journalist – whether it’s defining tone of voice or helping share their story with the world.
“Flo is an all-round exciting writer”
read my testimonials here
clients & projects
Brand storytelling for Vogue International, the core of Vogue‘s collective digital voice.
Condé Nast International
Mission and vision statements for the publisher of Vogue, GQ, Vanity Fair, AD and more.
A manifesto for this world-famous British sporting institution.
Copywriting and editing for MADE.
Brand consultancy, brand story, tagline and web copy for this cult jewellery brand.
Advertorial work for this legendary British department store.
Communications consultancy for WALES BONNER across editorial and branded content.
Andrew Martin International
Copywriting and brochure editing for this upscale interior design house.
Brand positioning and media strategy consultancy for this rising plant-based nutrition brand.
Multi-channel content initiative based on a column I dreamed up for Time Out London.
Simply Healing Detox Retreat
Creative consultancy for Simply Healing, voted Best Detox Retreat in the UK by Vogue.
Read some of my client testimonials here.