As a senior copywriter, I create sparkling multi-platform content tailored to reflect the unique voices of the luxury and lifestyle brands I work with. I am also a consultant for companies and organisations looking to polish their communications with the guidance of an established journalist – whether it’s defining tone of voice or helping share their story with the world. 

“Flo is an all-round exciting writer”

read my testimonials here

clients & projects

Vogue International
Brand storytelling for Vogue International, the core of Vogue‘s collective digital voice.

Condé Nast International
Mission and vision statements for the publisher of Vogue, GQ, Vanity Fair, AD and more.

The FA
A manifesto for this world-famous British sporting institution.

Wales Bonner
Communications consultancy for WALES BONNER across editorial and branded content.

Advertorial work for this legendary British department store.

Copywriting and editing for MADE.

Brand consultancy, brand story, tagline and web copy for this cult jewellery brand.

Andrew Martin International
Copywriting and brochure editing for this upscale interior design house.

Form Nutrition
Brand positioning and media strategy consultancy for this rising plant-based nutrition brand.

British Airways
Multi-channel content initiative based on a column I dreamed up for Time Out London.

Simply Healing Detox Retreat
Creative consultancy for Simply Healing, voted Best Detox Retreat in the UK by Vogue. 

Read some of my client testimonials here.